Leeg
What?
A redesign of Leeg's career growth platform focused on improving clarity, engagement, and long-term habit formation.
For who?
Designed for professionals seeking structured, motivating, and actionable personal growth support.
My role
Collaborated on a two-person UX team to lead product strategy, interaction design, usability testing, and high-fidelity UI design.
Project duration
5 weeks
Tools
Figma
Leeg x DesignLab
Over the course of the project we worked closely with the Leeg to team audit the existing product, identify usability issues, redesign critical user flows, and validate our solutions through iterative testing. The final outcome was a more intuitive and engaging experience centered around daily growth habits, personalized insights, and actionable career guidance.
What Leeg Needs
A product that feels motivating, supportive, and habit-forming without overwhelming users
Feature clarity
User retention and engagement consistency
The Solution
We transformed Leeg into a more intuitive and motivating growth experience by simplifying user flows, clarifying insights, and helping users connect daily actions to long-term career development.
How we did it
Understanding the Problem
What is Leeg?
Leeg is a career development platformed designed to help users build consistent habits around professional development through self-reflection, goal-setting, and learning.
Our Goal
Redesign key areas of the product experience to improve engagement, increase clarity, and create more motivating daily workflows for users.
The three core features
Journaling
Daily reflection and career documentation. Captures what energized, challenged, and taught the user each day. This i the primary data input that powers the rest of the system.
Goal setting
Set and track professional goals. Surface gaps, drifts,a nd progress over time. Goals decay if not tended to, creating natural re-engagement moments.
Career boosts
Bite-sized learning moments organized into Collections. Each Boost is standalone, focused, and actionable. This is the micro-learning layer that builds capability alongside reflection.
Auditing the Existing Experience
Experiencing Leeg firsthand
Before beginning any redesign work, we conducted a full audit of the existing Leeg app to understand the platform and features were structured. We explored each feature and evaluated the experience against Nielsen's 10 usability heuristics. This process gave us a foundational understanding of where the current experience succeeded and where opportunities for improvement existed.
Friction Points
Theme 1: Consistency gaps in the onboarding create cognitive friction
Theme 2: Dashboard lacks personalization and momentum signals (e.g., no streak, no goal context, no CTA)
Theme 3: Feedback moments need to feel like coaching, not UI. Onboarding should feel warm and intentional.
Defining the Design Strategy
User archetypes
To ground our decisions in real user needs, we developed user archetypes based on the behaviors, frustrations, and goals identified throughout our product audit and early discussions with the client.
Recurring Needs
Need 1: Clear and achievable daily actions
Need 2: Motivation through visible progress and reinforcement
Need 3: Personalized insights tied to career goals
Need 4: Low-friction onboarding and engagement flows
Need 5: Guidance that felt actionable rather than overwhelming
Balancing business, user, and technical needs
To ensure our solutions aligned across multiple stakeholders, we utilized a business, user, and technical needs framework. This exercise helped us identify opportunities that were not only valuable to users, but also aligned with Leeg's business goals and realistic technical constraints.
Identifying overlaps between these three areas, we were able to prioritize solutions that balanced desirability, viability, and feasibility.
Defining the problem
POV statement
Both personas need engagement that feels useful in the moment because they are more likely to stay motivated when each interaction helps them clarify direction, not just consume content.
How might we…
build a daily engagement experience that makes users feel rewarded and connected to their progress?
Research and Strategy
What are competitors doing?
To better understand how successful habit-forming platforms maintain engagement, we conducted a competitive analysis of products with similar behavioral and motivational models. We studied platforms such as Duolingo, Strava, Headspace, and Calm.
What does this mean for Leeg?
We identified several patterns that contributed to sustained user engagement:
Clear daily goals and progression systems
Positive reinforcement through streaks
Simple and focused onboarding experiences
Action-oriented insights and recommendations
What would this look like?
Using these findings, we began mapping out revised user journeys and interaction flows. Our goal was to create an experience that encouraged users to return consistently while helping them clearly understand the value of their daily activities.
We focused especially on improving the relationship between reflection, habit-building, and long-term career growth.
Designing the Experience
From concept to sketch
Once the core user flows were established, we began translating our ideas into low-fidelity wireframes. Early explorations focused heavily on the onboarding and daily engagement experiences, since these were areas more critical to user retention and long-term habit formation.
Our wireframes prioritized simplicity, motivation, and clarity. We explored ways to reduce friction in the user journey while making daily tasks feel rewarding and purposeful.
Building in higher-fidelity
After validating our initial concepts with the Leeg team, we transitioned into high-fidelity designs using Leeg's existing visual identity.
During this phase, we explored the platform's functionality by introducing additional systems to goal-setting and career profile insights. We also designed celebratory feedback moments intended to reinforce user progress and create a stronger emotional connection to the platform.
Testing the Experience
11 participants
We conducted usability testing with 11 participants. They were asked to complete realistic tasks while verbalizing their thoughts, allowing us to observe where hesitation or friction occurred.
5 stages
Our testing process focused on the platform's most important interactions: onboarding, daily engagement, goal-setting, career profile insights, and A/B testing of layouts and interaction patterns.
Key Insights
Insight 1: ~70% of all usability issues stemmed from unclear language or expectations, noting clarity as the top problem.
Insight 2: Participants consistently prefer boosts (learning + action) and goals (structure + progress) to reflections (effort heavy, lack of clear payoff).
Insight 3: Insights were universally seen as valuable, but also the move overwhelming feature.
Insight 4: Users expect guidance, recommendations, and direction. Leeg delivers reflection, self-input, and open interpretation. This creates a large mental model gap.
Insight 5: The core product is perceived as strong, with goals and boosts noted as the strongest and most engaging features.
Refining the Solution
Iteration 1
We added info tip buttons to each header to provide more clarity on what each section means and what users can do. We also added icons to each header to reinforce the associations between the headers and the items in the navigation bar.
Iteration 2
We added descriptive sub-headers to each section (i.e., reflections, boosts, goals) to clarify the purpose of each activity and give guidance on how users will be interacting with them.
Iteration 3
We modified the goal card to show a clearer differentiation between the "view mode" and "edit mode".
Iteration 4
We added informative drop-downs that display summaries of user data and provide next steps to improve their skills and get closer to their goals.
Iteration 5
Similar to Iteration 4, we decided to change the "Values Alignment" statistics to be presented as a stepper that's easier for users to interpret.
The Final Product
The New Leeg
We redesigned Leeg into a more guided and actionable career growth experience by simplifying insights, clarifying user pathways, and helping users turn self reflection into meaningful professional development.
Personalize your growth journey
Users share their career stage, goals, and growth areas to create a more tailored and supportive development experience from day one.
Reflect on what drives you
Users can complete quick daily check-ins to identify patterns in what energizes them or drains them, turning self-reflection into actionable career insights.
Build skills in small moments
Boosts make professional development feel approachable by helping users strengthen soft skills through quick, digestible exercises.
Turning ambitions into actions
Users can organize long-term goals into manageable milestones and tasks, creating clearer direction and accountability in their career growth.
Understand your professional growth
Personalized insights visualize users' progress over time and provide guidance on areas of strength, improvement, and future development opportunities.
Presenting the final product
At the conclusion of the project, we presented the final product experience to the Leeg team, walking through the redesigned user flows, interaction systems, and testing-informed improvements.
To support future implementation, we also prepared a complete UI kit and accompanying specification documentation. These deliverables included:
Component usage and behaviors
Typography and spacing systems
Design principles and accessibility considerations
Developer handoff specifications
Integration guidelines for engineering implementation
Reflection
This project reinforced the importance of designing beyond functionality alone. While creating visually polished interfaces was important, the most impactful work came from understanding user behavior, emotional motivation, and long-term engagement.
Through continuous iteration, collaboration, and testing, we learned how small interaction details can significantly influence clarity, retension, and user confidence. Most importantly, we saw how thoughtful UX design can transofrm routine daily actions into meaningful habits that support personal growth over time.
